March 3-5, 2024

ToyFest 2024 is a Sunday - Tuesday.
Marketing and Selling the Best Toys and more for Over 60 Years.
Free for Buyers!

ToyFest 2024: Come Play!


The First National Toy Show of the Year

Come Play

Western Toy and Hobby Representatives Association (WTHRA) will be holding its annual West Coast Toy Trade Show for its 10th year in Las Vegas, Nevada, a locale with extensive offerings, including room rates well below East Coast and Southern California locations, world-class restaurants, nightlife, and numerous amenities. Everybody wins!

Over 500 Manufacturers

WTHRA is proud to present the 2024 ToyFest Trade Show. This toy trade show will feature over 500 manufacturers premiering their 2024 products in Las Vegas. 

Toy Categories Galore

In addition to toys, other represented categories include gift, infant and toddler, game, education & books, stem, museum, hobby, costume, beauty, and novelty. Traditionally a manufacturers’ representative show, the move to the World Market Center, saw an increase in manufacturer participation, which will continue in 2024 at WCMLV.

Toy Show Specials

Buyers who play their cards right by attending cash in on fabulous first quarter specials, unique industry events, and a chance to work with vendors and reps, all in a laid back, friendly environment for which ToyFest is known. Check out the Show Specials.

Sponsor ToyFest The First National Toy Show of the Year!

Thank you 2023 Sponsors!!

Offering a wide range of opportunities to promote your company name, brand image and product lines.

Testimonials From Manufacturers and Retailers

Brian Miller, President Geppetto's Inc.
Toyfest 2023 was a terrific experience! Particularly with out a February New York Toy Fair, this show got us on track for new introductionsAlso the combination of permanent showrooms and the temporaries rounded out the show experience. Loved it and I'll be back next year without a doubt!

Marty Mandell, The Testing Guy
TOYFEST has become more important than ever, as it's the ONLY TOY SHOW in the U.S. After attending 42 “Pomona Toy Shows” this one (2023) has got to be the Greatest show, with the greatest energy and the greatest management!

Alan Amaral, Fusion Product Placement, LLC
Congratulations to TOYFEST as it continues to provide a positive experience for all segments of the Toy Industry and, especially, as an alternative to the "major" trade shows. Certainly, Las Vegas and the World Market Center provides an affordable, inviting, and user-friendly venue and alternative to New York for significant and growing sectors of the toy industry.

Connie & Todd Jacob, Learning Express Toys - Ohio
ToyFest was an amazing event and provided an amazing buying opportunity for people in the toy business!  Having the opportunity to talk to vendors and sales reps is an invaluable opportunity for our industry. Todd and I appreciated every informative session that was provided....we attended everything!  The morning sessions, were informative and the food and beverage was much appreciated....thank you! We look forward to attending ToyFest next year!


Resorts World
February 29 - March 5, 2024
Rates between $75 - $205
Stay in the Hilton Tower or Conrad Tower

Game Days Will Be Back Summer 2023

  • California - Berkeley
  • Northwest - Portland, OR
  • Northwest - Seattle, WA

We invite Retail Owners, Store Managers and Employees to celebrate the year’s most exciting NEW games with your favorite reps and vendor partners.  There is a full day of tips and hands on play. The fee is $20 per person, registration begins in June. Space is limited for Sales Reps and Vendors, please register early.

CA Game Day is in Northern California this year. The event runs from 9:30am – 3:30pm. There are raffle prizes given each hour and swag bags for all.

The 2023 CA Game Day will take place in Berkeley, CA. Location details will follow.

NW Game Day in Portland, OR will be held at McMenamins, Kennedy School. The event runs from 9:30am – 3:30pm. There are raffle prizes given each hour and swag bags for all.

NEW this year, a second NW Game Day will be held in Seattle, WA at the Seattle Mart. The event runs from 9:30am – 3:30pm. There are raffle prizes given each hour and swag bags for all.

ToyFest Future Dates

2024: March 3 - 5, 2024

2025: the last week of February, exact dates are TBA.