TOYFEST Where Play Meets Retail Heaven in '27
Come Play in 2027
Western Toy and Hobby Representatives Association (WTHRA) will celebrate 65 years at the next ToyFest. Get ready for a bigger, badder, stronger show in 2027 as the Directors and Officers plan to level up for Vendors to market to Retailers.
Please stay tuned to hear how the new event is shaping up.
Over 500 Manufacturers
WTHRA is proud to present the ToyFest Trade Show. This toy trade show features over 500 manufacturers premiering 1000's of products in Las Vegas.
Toy Categories Galore
In addition to toys, other represented categories include gift, infant and toddler, game, education & books, stem, museum, hobby, costume, beauty, and novelty. Traditionally a manufacturers’ representative show, the move to the World Market Center, saw an increase in manufacturer participation, which will continue at the next ToyFest.
Toy Show Specials
Buyers who play their cards right by attending, cash in on fabulous specials, unique industry events, and a chance to work with vendors and reps, all in a laid back, friendly environment for which ToyFest is known. Check out the Show Specials on the ToyFest App.
Sponsor ToyFest
Thank you 2025 Sponsors!!
Offering a wide range of opportunities to promote your company name, brand image and product lines.
Testimonials From Manufacturers and Retailers
Brian Miller, President Geppetto's Inc.
Toyfest was a terrific experience! Particularly with out a February New York Toy Fair, this show got us on track for new introductions! Also the combination of permanent showrooms and the temporaries rounded out the show experience. Loved it and I'll be back next year without a doubt!
Marty Mandell, The Testing Guy
TOYFEST has become more important than ever, as it's the ONLY TOY SHOW in the U.S. After attending 42 “Pomona Toy Shows” this past one has got to be the greatest show, with the greatest energy and the greatest management!
Alan Amaral, Fusion Product Placement, LLC
Congratulations to TOYFEST as it continues to provide a positive experience for all segments of the Toy Industry and, especially, as an alternative to the "major" trade shows. Certainly, Las Vegas and the World Market Center provides an affordable, inviting, and user-friendly venue and alternative to New York for significant and growing sectors of the toy industry.
Connie & Todd Jacob, Learning Express Toys - Ohio
ToyFest was an amazing event and provided an amazing buying opportunity for people in the toy business! Having the opportunity to talk to vendors and sales reps is an invaluable opportunity for our industry. Todd and I appreciated every informative session that was provided....we attended everything! The morning sessions, were informative and the food and beverage was much appreciated....thank you! We look forward to attending ToyFest next year!
Game Days - Summer 2025
- Northwest - Portland, OR
- California - Albany, CA
We invite Retail Owners, Store Managers, and Employees to celebrate the year’s most exciting NEW games with your favorite reps and vendor partners. There is a full day of tips and hands on play. The fee is $20 per person, with an early bird rate until June 30.
*Space is limited for Sales Reps and Vendors, please reserve your table early.
CA Game Day will take place in Northern California. The event runs from 9:30am – 3:30pm. There are raffle prizes given each hour and swag bags for all.
Albany Recreation Community Hall
1249 Marin Ave., Albany, CA 94706
NW Game Day will take place in Portland, OR. The event runs from 9:30am – 3:30pm. There are raffle prizes given each hour and swag bags for all.
McMenamins, Kennedy School
5736 NE 33rd Ave, Portland, OR 97211
ToyFest Future Dates
2027 - Dates TBA