Celebrate the Year’s Most Exciting New Games

We invite retail owners, store managers, and employees to celebrate the year’s most exciting new games with your favorite reps and vendor partners. Enjoy a full day of tips and hands-on play for the year’s top games!
Continental breakfast, lunch, and beverages included.

Register below to enjoy a full day of tips and hands-on play. Each participant receives a “Passport to Fun” booklet to record and rate each of the 100 games and a bag of swag from the participating vendors.

Location & Date

August 21, 2023
9:30 AM - 3:30 PM
Ciel Creative Space 
Located at 2611 Eighth St, Berkeley, CA 94710

Continental Breakfast, Lunch and Beverages included.

Event is $20 per person
Register before June 30 for Early Bird Discount – $18 per person

Attendees may Register below.

California Game Day

California Game Day: Berkeley
Attendee Registration

CA Game Day will be held in Berkeley Aug 21, 2023 at Ciel Creative Space from 9:30am to 3:30pm.


Select options

Sales Reps / Vendor Application Details

Sales Reps/ Vendors: Game Table Form
The objective is simple, to enlighten and train the sales staff of regional toy stores, with the top games of the year. Each participant receives a “Passport to Fun” booklet to record and rate each of the games which will be used later by the store owners and buyers for game orders.  This event is a non-order writing event.

Participation fee is due by Friday, June 30, 2023. Please download and fill out the form and return it to the WTHRA office by June 30, 2023 via email.

Sales Reps: Please complete the Game Listing Form for all your vendors and return one completed form to me.

If you are interested in advertising in the Passport Booklet please download the Advertising Form and email the form and art work to Carrie Scanlan, Show Director by July 31, 2023.

To ship products to Ciel Creative Space ahead of time, please have it arrive Friday, Aug 21 for a $20 fee.

Ciel Creative Space
ATTN: ToyFest Game Day 
932 Parker Street , Suite #3
Berkeley, CA 94710

For Outbound Shipping: 
UPS Store
Address: 2342 shattuck, Berkeley CA
Phone: (510)843-8288

Start Date: Sunday, August 20, 2023 • End Date: Tuesday, Aug 22, 2023

Hyatt Place Emeryville
Phone: 510 285 9232
Address: 5700 Bay Street, Emeryville, California, United States, 94608
Rate: Approx $165-$175

DoubleTree by Hilton Hotel Berkeley Marina
Residence Inn by Marriott
Four Points by Sheraton
The Claremont • Savannah Mendiola •
Moxy Oakland Downtown • 510-974-1112
Kissel Uptown Oakland • +1 510-216-1500
Aiden By Best Western • 510-898-2650