Western Toy and Hobby Representatives Association

Annual Events: ToyFest & Game Days

Our Organization

Founded in 1961, WTHRA is a non-profit corporation that is most recognized for producing and promoting the annual “Western Toy & Hobby Show,” now known as ToyFest.

ToyFest is a toy trade show in Las Vegas, providing a service for specialty toy stores, manufacturers and sales reps to conduct business for over 60 years. It is recognized as the second oldest and second largest show in the United States. The next ToyFest will take place in February at the World Market Center Las Vegas. Don’t miss the first full toy show of the year with close to 1000 different products.

Our Mission

  • To develop, promote, manage, and nurture the ToyFest tradeshow
  • To mentor and educate the ToyFest members and the industry it serves, as well as market and sell wonderful, safe products through integrity and vision, with the understanding it is the children who ultimately benefit

Become a Sponsor

Your generous sponsorship will help us to create an enjoyable and productive show for everyone involved. ToyFest’s main objective is to foster successful business relationships between reps, manufactures and independent retailers.

ROI at ToyFest is not only about the numbers in the 5-day show, but also about the orders that are made in the months after ToyFest, the leads obtained for the entire year, the catalogs that retailers use for the next few months and the presence that reps and manufacturers have at the show that make relationships for years to come.