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ToyFest 2024 Recap & 2025 Dates

The Toy Industry Came Together for Work and Play

Los Angeles, CA (March 8, 2023) – ToyFest concluded its 11th tradeshow in Las Vegas, held at the World  Market Center. Toy & Gift Stores from across the US attended the Las Vegas Show including stores from  48 states and 24 international countries. The Las Vegas Market held their Spring Buying event parallel with  ToyFest which made for an even better shopping experience for Retailers. “What a week! ToyFest 2024 was filled with buyers from all over the country. The show had great energy and excitement, allowing  everyone to enjoy all ToyFest had to offer. Resorts World was once again a lovely host hotel. I can’t wait  for 2025 as we continue to make ToyFest the best it can be for all.” said Sandy Lepire, ToyFest President.  

The WTHRA (Western Toy & Hobby Representatives Association) Board of Directors prides itself on  keeping the show affordable for the exhibitors and buyers, and the ToyFest Slate of Officers keeps the  show fresh and appealing to the specialty retailer. Because of this ToyFest was honored as one of  Tradeshow Executives Fastest 50 this year for net square feet of exhibit space, exhibiting companies and  for attendance. The show will be honored this coming May in Las Vegas. 

Morning Masterpieces Kit Session was packed full of buyers with breakfast and crafting to kick off the  show on Sunday, March 3. Buyers had the opportunity to see and learn in a hands-on fashion the new  and creative kits and crafts on the market from a sold-out room with fifteen vendors including Abacus  Brands, Aqua Blocks, Bright Stripes, Crestar, DJECO, Eye Connect Crafts, Family Games America,  Henry’s Toy Box, Large As Life Puzzles, MW Wholesale, OOLY, Outset Media, Sky Castle Toys, TPG  Creation, U.S. Toy. ToyFest gave out extra drink tickets for the ToyFest Gala to those that stopped by  each vendor table. 

The ToyFest Gala was held at Resorts World, Lily Ballroom on Sunday evening. Sandy Lepire and Bill St.  John kicked off the awards portion of the Gala with an introduction of the volunteer WTHRA Board of  Directors and ToyFest Slate of Officers. Industry peers who passed away in 2023 were recognized with a  moment of silence including Andrea Peterson co-owner of Sunshine Sales, Gary Glendel from Sweet  Dreams Candy & Toy Store, Rich Brady from Play Co, Richard Gottlieb with Global Toy News, and Harvey  Prince a Sales Rep who owned HPA Sales. The Individuals who were inducted into the Western Toy &  Hobby Hall of Fame were Jan & Ken Hatch from The Erin Griffin Group, Tad Kato with Wildthings Sales &  Marketing, Sandy Lepire & Andrea Peterson owners of Sunshine Sales, and Bruce Reynolds from  Toyology. The Dinosaur Farm in South Pasadena, CA took home Retailer of the Year. Dave Plenn, owner  of The Dinosaur Farm, and his son performed a heartwarming song. The Gala was intimate, engaging, and the food was delicious. The toy industry enjoyed socializing with friends and collogues, creating a  captivating evening. 

There were two seminars at ToyFest, one focused on Sales, Trends, and the Future of Indie Toy Stores  with The Toy Man, Rick Derr. The second seminar was with Colleen Clifford Hendon who spoke on how  Toys are used as Tools for kids. 

ToyFest Game Night was fast and furious with nearly 100 attendees and a sold-out room with eighteen  Game Sponsors including Arcane Wonders, Bene World Toys, Blue Orange Games, Continuum Games,  Czech Games Edition, Epoch Everlasting Play, Fun In Motion Toys, Funwares, Goliath, Hootenanny  Games, Kids Table BG, Mukikim, Outset Media, Pallino, R and R Games, SD Toyz, Smart Toys  and Games, The Good Game Company. ToyFest raffled $400 in cash to lucky buyers as an extra perk for  attending. The night was packed full of fun with some fantastic new games learned by all. 

Best of ToyFest was full of great ideas and opinions from retailers on Tuesday morning. The sit-down round table breakfast awarded the following manufactures to take home the Best in ToyFest in each of  the categories below:

  • Arts & Crafts: Bright Stripes (for 2 years in a row)
  • Building & Construction: Ukidz/UGears
  • Dolls / Action Figures: Tentacle Kitty
  • Games & Puzzles: Dolphin Hat Games
  • Infant: Kids Preferred
  • Novelty: Instacake Cards
  • Outdoor: Wishbone
  • Pre-School: Bene World
  • Science, Stem/Steam: Learn to Solder Kits

ToyFest raffled off $2400 +product to buyers all three days in the ToyFest Daily Raffle. For every order  written, buyers received a raffle ticket to win. 

ToyFest appreciates the continued enthusiasm and looks forward to seeing everyone in Las Vegas for the  2025 show happening at The Las Vegas Market, February 19-21, 2025. Bill St. John, WTHRA’s Chairman  of the Board said, “We are set for 2025, and we improved on all aspects of our 2023 show. Retailers,  Vendors and Reps gave ToyFest and the Gala rave reviews. After 62 years, we continue to get it right.” 

ToyFest also announced its dates for Game Days this summer in Costa Mesa, CA on August 20, 2024  and in Portland, OR on August 22, 2024. 

Coverage of ToyFest 2024 event can be found here.

For more information visit www.toyfestUS.com  


ToyFest is hosted by WTHRA. For the trade only.